CoasterStone: Natural Classics
CoasterStone was looking to breathe some life its in-house unlicensed product selection to appeal to younger consumers for the summer 2016 buying season. The Natural Classics line was an existing older line with some granite prints, making it an excellent candidate to expand.
The first four sets were black and white marble for the minimalist, a bright multi-color agate pack is perfect for dorm decor, and the pink and teal agate packs. These were selected as the best candidates for back to school dorm decorating table accessories.
These sets turned out to be amazing sellers in the third and fourth quarters of 2016, so the line was expanded for 2017 to feature additional minerals and introduce wood textures.