GE Siliconized Acrylic Advance Launch
Product Launch • Multi-channel design
New formula, new look.
I was creative lead on the campaign launching GE Siliconized Acrylic Advance Sealant. This was both a brand new product formulation and the first in a series of launches reflecting a visual refresh of all silicone-based sealants. I designed a product landing page, display and search ads, display and search ads, sell sheets, and other pop materials. I also storyboarded and animated paid social ads. Additional digital ads and social content were created by other creatives on our team.
Role
Art Director & Designer
Studio photography direction, POP design, print design, social content design, website design, email design, animation and video editing.
Credits
Where
Sales Factory
Team
Copy • Jenna Layman, Keat Powell
Design • Gray Keith, Brian Feeney, Mary Ellen Chandler
Paid social
Need to upload second ad.
Landing page(s)
Digital ads
E-commerce content
Point of purchase
