Grate Day Concepts

New business • Visual identity system

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A makeover for Mr. Bar-B-Q to win a PLR at The Home Depot.

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Role

Designer

Packaging and mockup design and a lil’ bit of deck concept copy.

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Credits

Where

Sales Factory

Team

CD, Art • Vickie Canada
ACD, Art • Sara Strassell
Copy • Vickie Canada

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The new business team was working with the client on a product line review proposal for grill accessories at The Home Depot. This included creating a brand concept, visual identity, and packaging design system with product category indicators that would work for over 50 SKUs.

The Grate Day brand concept and logo was started by my Creative Director, but I was tasked with creating some additional ideas for the client to consider. These were created with buyer personas that shopped at Target in mind.