Mrs. Pumpkin’s Website Overhaul
Digital design • Photography direction
Improving and expanding a local favorite’s online face for a pivot to increase catering and takeout.
Role
Designer
Website design, print design, mood boards, photography in the wild, art direction of studio photography.
Credits
Where
Sales Factory
Team
ACD, Art • Sara Strassell
Copy • Jenna Layman
Photography • Kyle Duncan
Mrs. Pumpkin’s is a Winston-Salem bakery and kitchen that serves traditional Moravian recipes, sells a line of frozen pies in regional grocery stores, and runs a successful school fundraising program. The business had recently changed hands and has ambitions to be more than a mom and pop bakery.
Our team created a new, substantially more informative website that was part of a larger effort to bring order to the brand’s visual identity. My ACD created the initial site aesthetic by designing the first couple pages. Using wireframes from the digital team, I took over designing the remaining 19 pages along with new print and interactive PDF menus.
Photography
The previous iteration of the site had very little food photography and after a little bit of art direction for a remote shoot, we got some bright new tasty images to help people shop with their eyes.
